Amazon case study: how Symbeauty passed €20,000 a day in 19 months
Supplements · Amazon IT · from launch to €20,000 a day in 19 months, with the account built from scratch.
Looking for Amazon DSP as in Delivery Service Partner, the programme for delivery companies? That is a different programme: we do not deal with logistics or job offers here.
Looking for Amazon DSP as in Demand-Side Platform, the advertising platform? You are in the right place: we run programmatic campaigns for brands and sellers.
Updated on 11 September 2026
Amazon DSP is not «the expensive version of Sponsored ads». It is a programmatic buying platform, and there are two ways in, with very different requirements.
Put like that you can see where the real problem is, and it is not the budget: there is a gap between the two. A brand that does not reach the $50,000 of the managed service, but has nobody in-house able to run programmatic, falls between both doors. That gap is where we work: we run the self-service platform for companies that do not have the volume for Amazon’s managed service.
One last thing that surprises almost everyone: you do not have to sell on Amazon to use Amazon DSP. The DSP buys inventory on and off Amazon using Amazon’s audience segments, so brands that only sell through their own e-commerce use it too. (Requirements and detail in the official Amazon Ads guide.)
Amazon’s own purchase data, used to grow your brand through programmatic campaigns run by a certified Amazon DSP agency.
What the DSP does that Sponsored campaigns cannot:
You do not have to sell on Amazon to use Amazon DSP: you can promote brands, products or services across thousands of sites and apps.
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Advanced segmentation on interests, behaviour and demographics.
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Promotion across thousands of partner sites and apps, even without selling on Amazon.
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It also reaches people who are not searching: inside Amazon, on partner sites and on smart TVs.
| Amazon DSP | Google Ads | |
|---|---|---|
| TARGETING | Built on Amazon’s own purchase data | Built on keywords |
| WHAT IT IS FOR | Promoting brands, products and services | Visibility in search results |
| USER DATA | Behaviour and buying habits | Search queries and declared intent |
| ACCESS | Does not require selling on Amazon | Requires a well-structured keyword set |
| WHERE IT APPEARS | Inside Amazon, on partner sites and smart TVs | The Google network: search, display, YouTube |
Our agency is certified directly by Amazon: every strategy follows the platform’s own published best practice.
PPC campaigns (Sponsored Products and Brands) capture demand that already exists on the marketplace; Amazon DSP builds demand and brings back the people who did not buy, on and off Amazon. In short: PPC for immediate conversion, DSP for awareness, retargeting and the full funnel — and the best results come from combining them. Further down this page you will find the comparison table and the criteria we use, case by case, to decide which one to start from.
Amazon DSP is a programmatic advertising platform. It is rather more than a media-buying tool: it is an omnichannel solution that works on Amazon and beyond it.
A certified Amazon DSP agency: strategy built for your case and full governance of the programmatic funnel.
Working out in detail who your buyer actually is.
Campaigns built around your objectives rather than a template.
Return maximised and results you can measure.
Brands that reached a leadership position in their category through programmatic.
Supplements · Amazon IT · from launch to €20,000 a day in 19 months, with the account built from scratch.
Beauty brand · TikTok Shop · conversion rate up 22% by pairing creator content with a properly structured shop.
Automotive lubricants · Amazon IT and DE · 24+ months. Buy Box, sales and brand share of voice all growing, through dynamic pricing and compliance.
Audiences, retargeting and Marketing Cloud: book a free call and we will tell you whether DSP is right for you.
💶 What does this cost? The model is set out below: a management fee separate from the media budget, and an entry threshold that has to be justified before starting.
The DSP is not the more expensive version of Sponsored campaigns: it is a different instrument, with its own entry threshold and its own spending logic.
It is the most advanced instrument in Amazon’s advertising catalogue, and for exactly that reason it is the one chosen wrongly most often.
When the DSP is not yet the right step, the instrument is the other one: Sponsored campaigns inside Amazon, paid per click. They are not two competing products, they are two different moments — and the real difference is who you reach.
| Amazon DSP | Sponsored Ads (per click) | |
|---|---|---|
| Who it reaches | People chosen by buying behaviour, even if they are not searching for anything right now | People already searching for a product like yours |
| Where it appears | On and off Amazon: partner sites, apps, smart TVs | Inside Amazon only: search results and detail pages |
| What it is for | Becoming known, and returning to people who have already seen you | Converting demand that already exists |
| Formats | Video and bespoke creative included | Sponsored Products, Brands, Display |
| When the result shows | Over time: you measure brand growth | Immediately: you measure the sale |
You need Sponsored, not DSP, if you are launching a product and want sales now, if you work a niche where the searcher already knows what they want, or if the budget has to return a readable result month by month.
You need DSP if you sell something the customer does not know to search for — a new category, a premium product, a brand that has to be recognised before it is bought — or if you want to get back in front of people who viewed your page and did not buy.
In most of the accounts we run the two live together: the DSP puts the brand in front of people who did not know it, Sponsored collects that demand once it becomes a search. But the order matters: opening the DSP before the Sponsored campaigns are in order means paying to make a catalogue known that then does not convert.
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Amazon’s programmatic platform for display and video advertising, on and off Amazon, using Amazon’s own audience data.
DSP is programmatic — awareness and retargeting. PPC works on the search results, converting demand that already exists.
In practice yes: access is restricted, and the self-service platform needs someone who can run programmatic. That gap between Amazon’s managed service and doing it yourself is exactly where we work.
*Amazon, Amazon Service Provider Network, Amazon SPN and the Amazon SPN logo are trade marks of Amazon.com, Inc. or its affiliates.
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