Automotive case study: Lubrialpha

We took a structured, data-led approach. The steps that mattered:

• Market and keyword analysis. A detailed keyword study and market research to find how people actually search in this category and where the niches sit.
• Analysis of the previous campaigns’ performance, to establish what had worked and what had burnt budget.
• Campaign build. Tightly targeted PPC campaigns, segmented by long-tail keywords and product-specific phrases.
• Dynamic bidding rules, so the spend follows the return rather than the calendar.
• Sponsored Brands and Sponsored Products used together: the first for the brand, the second for the SKUs that carry the margin.
• Optimisation while running. Continuous monitoring and adjustment, not a monthly review.
• A/B testing of creative and product copy to find the combinations that convert.
• Retargeting to recover the customers who looked and did not buy.