Strategy, advertising and organic growth in the supplements category on Amazon.it
Brand: Symbeauty · Category: food supplements · Marketplace: Amazon.it · Result: past €20,000 a day in gross revenue
Symbeauty arrived on Amazon.it in November 2024 from a very clear starting position: no sales history, no reviews, no active e-commerce, no commercial channel already running and a catalogue still to be built.
In 19 months the brand went from newly incorporated company to a project turning over more than €20,000 a day gross on Amazon.it, in one of the most crowded categories on the marketplace: food supplements.
The result did not come from a single campaign, nor from simply raising the budget. It was built with an integrated strategy across positioning, content, advertising, Amazon Marketing Cloud, FBA logistics, external channels, organic ranking and a catalogue grown deliberately.
What follows is the route taken, the levers used, and the method that let Symbeauty build a solid presence in a category held by far more established brands.
When Symbeauty started on Amazon.it it was not an established brand opening another channel. It was a newly incorporated company: there was a logo, and everything else had to be built — positioning, packaging, copy, commercial identity, product pages, advertising strategy.
Amazon.it was the first real launch channel. No reviews, no prior sales, no trading history, no other channel running. That makes the project harder, but it also makes it far easier to read: everything that happened afterwards is attributable to the work done on the marketplace.
The opening catalogue was 2 products, launched in the last quarter of 2024. From there it grew deliberately, roughly one new SKU every three to four months, to the 7 active SKUs of August 2026.
That progression made it possible to work precisely on each product instead of expanding in a hurry. Every SKU was treated as its own project, with its own analysis, its own positioning and its own optimisation path.
Supplements on Amazon.it is among the most competitive categories there is. It is held by strong Italian and international brands, usually already well positioned, with established reviews, broad catalogues and serious advertising budgets.
For Symbeauty the challenge was not only initial visibility. It was building trust, generating sales, earning reviews, improving BSR and ranking organically on the category’s main keywords.
In a niche like this, organic ranking is the decisive objective: selling on the back of advertising is not enough — you need a stable presence in the search results so that unpaid sales carry a growing share over time.
To lower the opening barrier of having no reviews we used Amazon Vine, which built the first social proof around the products and supported the first conversions.
In parallel, Symbeauty was positioned on a different concept at a very competitive price, to make the offer clearer and more accessible than the incumbents. The objective was twofold: organic position on the main keywords and a rise in brand searches — the signal that a name is genuinely starting to be recognised.
This was not run as an Amazon Ads exercise. The growth was built on five connected levels.
The objective was not to sell more in the short term, but to build a system that generates qualified traffic, conversions, sales history, organic ranking and increasingly frequent brand searches.
Amazon Ads was central. In the opening phase the campaigns created visibility in a category where starting from zero means competing against products that are already strong, already reviewed and already ranked. Advertising was used as the way into the market, not as the only source of growth.
The campaigns gathered query data, tested keyword potential, supported the first sales and created the signals that organic position is built on.
As the project matured, Amazon Marketing Cloud allowed a more advanced reading of the customer journey and of what each activity was really contributing. That is what made deliberate scaling possible: not raising the budget and hoping, but understanding where to invest, which touchpoints were carrying the growth, and how advertising, content and ranking connect.
Symbeauty started with 2 products in the last quarter of 2024. The catalogue was then widened by roughly one product every three to four months, to the 7 active SKUs of August 2026.
That approach avoided spreading the budget thin, kept attention high on every launch, and built a more solid presence in the category.
Each new SKU was not an extension of the catalogue but a new positioning opportunity: more coverage on the relevant searches and more entry points into the brand.
In 19 months Symbeauty went from no sales at all to passing €20,000 a day in gross revenue on Amazon.it — as an average reached and held across multiple days.
The figure weighs more when read against the starting position: no history, no reviews, no e-commerce, no active channel, no authority already built — and one of the hardest categories on the marketplace.
The Symbeauty case shows that Amazon can be the first real growth engine for a new brand, even in a category as difficult as supplements.
This is the main case study on Symbeauty. In the pieces that follow we look at individual levers of the growth:
Each one starts from the same project, and looks at a different lever.
Marche Web Marketing helps companies and brands launch, run and scale on Amazon: strategy, content, advertising, data, organic position and catalogue growth. We can look at your market, your catalogue and where the growth would come from — the first call is free.
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