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Amazon and marketplace services

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Updated on 11 September 2026

Marche Web Marketing account manager reviewing an Amazon sales dashboard

What we actually do, and how we do it — the full range of our Amazon agency for Seller and Vendor.

What we can take off your hands

Seven areas of work that connect to each other, from account setup to European rollout, with Amazon certifications you can verify yourself from Seller Central.

Close-up of a workstation with an e-commerce dashboard on screen
WHAT WE DO

Amazon agency services for Seller, Vendor, Ads and DSP

Seven areas of work covering every lever that moves an Amazon account.

Seller & Vendor account management

Seller Central and Vendor Central run together: policy and account health, stock, dynamic pricing, Buy Box and SLAs. Documented procedures so a suspension is prevented rather than appealed.

Amazon Ads PPC: Sponsored Products, Brands, Display

Campaign structure that can be audited, negative mining and creative testing. Targets set on ROAS, ACoS and TACoS across Sponsored Products, Brands and Display — and reported against, monthly.

Amazon DSP & Marketing Cloud

Prospecting and retargeting on Amazon audiences, with measurement in Amazon Marketing Cloud: programmatic, off-Amazon inventory and video funnels.

Suspended account: POA and reinstatement

Root-cause analysis, evidence gathering and a Plan of Action written for your case — then the fix to the underlying process, so the same suspension does not come back.

TikTok Ads & Shop

UGC, Spark Ads and TikTok Shop used to create demand outside Amazon and bring it back to your listings. Run as part of the account, not as a separate experiment.

Strategic Amazon consulting

Senior work on go-to-market, SKU-level margin analysis, pricing policy, European expansion and the commercial roadmap — for teams that need a decision, not a deck.

Amazon Brand Registry

Enrolling a trade mark you already own into Brand Registry, then running it: content control, monitoring for infringements and filing the reports. We do not register trade marks — that is a lawyer’s job.

Partner in the Amazon EU Agency Program

If the account is not open yet, let’s open it together

The most expensive mistakes are made before the first sale: the wrong category, a brand not yet registered, a catalogue that has to be rebuilt from scratch. We set up the account, Brand Registry, catalogue and first campaigns with you before launch.

Amazon gives new sellers incentives on sales, advertising and logistics that expire, and the clock starts on the day the account opens, not when you are ready to sell. It pays to get there with the groundwork already done.

Talk to us before you open the account

Amazon’s official terms for new sellers differ by marketplace: check the ones for yours.

What if Amazon is not the whole picture?

Amazon is the centre of gravity, but not every product belongs there and not every category carries the same margin. Inside a catalogue that struggles on Amazon there are almost always references that do better elsewhere: spare parts and components that find their buyer on a technical marketplace, household lines that stop competing against a thousand identical sellers the moment they sit on a specialist retailer.

We run those channels too, with the same method we use on Amazon — eBay for refurbished goods and spares, Leroy Merlin and ManoMano for home, garden and trade, Temu where the product can take the price comparison, and your own store on WooCommerce, Magento or PrestaShop, which is the only channel that is genuinely yours.

The point is not to open everything. It is working out which of your products belong where, and then keeping prices and stock aligned across the channels. That is the part everyone underestimates, and it is the part that decides whether you sell the same unit twice.

OPERATING MODELS

FBA, FBM and Vendor: when each model makes sense

Three models, three different logics of margin and logistics. We help you pick the right setup for your brand — and run it once it is chosen.

FBA — fulfilment handled by Amazon

You ship stock into Amazon’s warehouses and they handle storage, picking, packing, delivery, returns and customer service. Prime badge and a higher conversion rate, against a per-unit FBA fee.

FBM — fulfilment handled by you

You ship from your own warehouse with the carrier you choose. Better margin per unit and full control of quality, against strict SLAs on Late Shipment Rate, Valid Tracking Rate and Cancellation Rate.

Vendor — selling to Amazon (B2B)

By invitation only: Amazon buys your products, resells them and controls final pricing and logistics. Higher volume, lower margin, and access to A+ Premium and to Amazon Ads as a vendor.

The team at Marche Web Marketing, certified Amazon agency
Looking to sell on Amazon with a certified partner?

Seven areas of work, one named contact. Book a free 30-minute call and we will work out together where to start.

💶 What does this cost? The model is set out below — and the number comes after we have looked at your account, not before.

What does it cost to have us run your Amazon business?

There is no rate card. What you pay depends on which services are running and how much work they take — but the model is always the same one, and we state it before the first call, not after it.

  • A monthly management fee, built from the services you actually switch on: account management, advertising, content, compliance. You are not buying a sealed package full of lines you would never use.
  • Advertising budget is separate and stays in your account. You decide it, and we take no percentage of it.
  • The first call is free and lasts half an hour, and it is as much for us as for you: without seeing the catalogue, the margins and the account history we cannot tell you the price, or whether this is worth starting at all.
  • Outside the fee sit Amazon’s own commissions, logistics costs and third-party tools. Those are your costs towards other people, and it is only fair that you see them separately from ours.

When we are the wrong choice

There are situations where hiring us is money badly spent. We would rather say so now than three months in.

  • You need a single piece of work, once. Translating forty listings or reshooting the images is a finite job: a freelancer on a fixed scope will cost you less than an ongoing engagement.
  • You already have a team that performs. If the account is healthy and growing in-house, what helps is a targeted review of one specific problem — not handing the whole thing to somebody else.
  • You want a media buyer, not an account owner. If the brief is to run the ads and nothing else, an agency that takes responsibility for listings, compliance and stock is more than you are buying.
  • The margin will not carry it. If what is left after commissions, logistics and returns is close to nothing, Amazon will amplify that problem rather than solve it. That conversation is about the product, and it comes before the channel.

What clients say

5.0 from 24 Google reviews read them all on Google

Spettacolari, hanno fatto un lavoro magistrale, sono sempre disponibili e ascoltano anche il pensiero più estremo, grazie ragazzi!
Germano Valeri
Agenzia molto qualificata, fatta di persone esperte, cordiali e molto disponibili. Esperienza molto positiva
Stefano Tromboni
Agenzia seria ed affidabile, collaboriamo da quasi due anni e siamo molto soddisfatti sia sotto il profilo professionale che umano!
Demetra Rimini

Frequently asked questions

Account management on Seller and Vendor Central, Amazon Ads and DSP, listing content and SEO, Brand Registry, suspension work, and European rollout across 22 marketplaces.
It depends where you are. If the product already sells and the margin holds, an agency adds speed: method, tooling and the hours your team does not have. If you have a capable in-house team, or the brief is one narrow task, it is not — and that is written above, under when we are the wrong choice.
A monthly management fee, sized on the services running, the number of SKUs and how many marketplaces are in scope. Advertising budget is separate and stays yours. We quote after reviewing the account, never from a rate card.