On Vendor you are not selling to customers: you are selling to Amazon. That changes who sets the final price, how the money comes in, and what you are able to dispute. Above all it changes one thing: on Vendor most of the margin is not defended on the product pages, it is defended in the terms and in the deductions.

What we run on a Vendor account

  • Negotiating the terms. Vendor agreements are not one contract: they are separate documents that stack — base accrual, damage and freight allowance, Co-op and MDF, returns, promotional funding, unsold stock. Each one carries a percentage, and every percentage comes out of your margin. They have to be read together, not one at a time.
  • Chargebacks and deductions. This is the line most suppliers discover at year end, looking at the statement, when it is too late to dispute. We hold them one by one, with the evidence, inside the windows that still count.
  • Co-op and MDF. How much you are already paying in promotional agreements and what you are getting back: the question most suppliers cannot answer.
  • A+ Premium content. On Vendor it is the standard, and it is one of the few levers that converts directly. ⚠️ It is no longer exclusive: Amazon has opened it to brand-registered sellers who meet certain requirements.
  • Coupons and advertising. On Vendor advertising is set up differently, for a specific reason: you do not control the final price, so you cannot discount your way out of a campaign mistake.

We leave purchase orders with you, and that is deliberate

A PO ends up as a shipment leaving your warehouse: the people who make the product know before anyone else what is available and when. Keeping POs in-house removes a step rather than adding one, and nobody fulfils them better than whoever holds the stock.

If you would rather we handled them, we will — but that is generally not where the money is. The money is in the terms and the deductions.

You do not apply for Vendor

Vendor is an invitation-only programme: you cannot apply for it, and no agency can get you in. If you have not been invited, Seller is the channel to work on.

We write that down because it is the first question we get, and because anyone promising you the opposite is selling something they do not have. If you are on Seller and want to grow there, the route is a different one: it is on Amazon account management.

You have had the invitation and you are deciding whether to accept

It is not a given that it pays, and it is not decided by reading a list of pros and cons. Vendor takes the final price out of your hands and puts you inside a deduction system that has to be watched all year. In exchange it gives you volume, a detail page with no competing offers on it, and formats you do not have on Seller.

The comparison is done on your numbers: margin per unit in both models, side by side, with the deductions included — certain on Vendor, non-existent on Seller.

And if the arithmetic says you should stay on Seller

We tell you. It happens more often than it sounds: when the deductions eat the advantage of the volume, or when the price Amazon sets breaks the balance with your own distribution network.

We would rather say that than take on a mandate you do not need.