Updated on 11 September 2026
Looking for Amazon DSP as in Delivery Service Partner, the courier programme? That is a different thing entirely — we do not do logistics or recruitment. On this page DSP means Demand-Side Platform, the platform Amazon sells programmatic advertising through.
Continuous, automated analysis of ACoS, TACoS, ROI, keywords, bids and CTR. Every decision rests on numbers you can trace, not on instinct or a monthly manual review cycle.
Measured, not promised: we run our own benchmark on 45 live accounts, and the thresholds we work to come from that rather than from a vendor’s marketing deck.
We are an Amazon SPN certified agency, Verified Partner and Amazon Gold Partner 2026. We have run Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP for sellers and vendors since 2011.
The team holds Amazon SPN, Amazon Ads Advanced and Amazon DSP Advanced certifications. Every account has a specialist assigned by campaign type, not a generalist juggling six things.
If yours is a Vendor account, advertising is set up differently, for a specific reason: you do not control the final price, so you cannot discount your way out of a campaign mistake. Reading the return changes too, because on Vendor the margin depends on terms and deductions as much as on sales. We run campaigns on Vendor accounts; the rest of that work sits on Vendor Central management.
Every hour without optimisation is advertising budget burnt. These six symptoms are the ones we see most often in the accounts that come to us for an audit: if even three of them look familiar, the current setup is not returning what it could.
Spend going to search terms that do not convert. No daily negative mining, no keyword housekeeping. The budget evaporates every month.
Return on ad spend sitting below the level that sustains the account. The sales are there, but the net margin is eaten between ad cost, Amazon fees and logistics.
Every ASIN in one catch-all campaign. No separation between brand defence, competitor targeting and conquest. You cannot optimise what is not structured.
A competitor sitting in first position on your own brand queries. High-volume keywords not covered at all. Share of voice slipping week after week.
A twelve-tab spreadsheet with no headline metric. No comparison against the previous period. No insight. Raw data with nothing read into it.
More spend stops producing more sales, so the account plateaus and nobody can say which campaign is carrying it.
Five levers to get ROAS and visibility where the brand should be. No generic formula: a protocol applied every day, calibrated on category, margin and growth targets.
Every Monday you get a dashboard with the headline KPIs (ROAS, ACoS, TACoS, CTR, CPC, conversion rate), a comparison against the previous week, top and bottom performers by ASIN, and three to five recommended actions for the next seven days. The numbers behind it are in our case studies.
From direct conversion with Sponsored Products through to a programmatic funnel on Amazon DSP. Eight levers coordinated so they cover the whole journey rather than competing for the same click.
A standard route that is repeatable and measurable. You always know where we are, which lever is being pulled and what we expect from the coming quarter.
01
Account diagnosis, ASIN performance, campaign structure, listing quality, competitive gaps. A report with the problems ranked by impact.
02
Keyword plan, targeting by ASIN, budget allocation, quarterly KPI targets. A shared document, signed off with you before anything is built.
03
Campaigns built to the agreed structure: segmentation by intent and margin, budget caps at portfolio and campaign level, tracking in place from day one.
04
Daily bid and negative work, creative testing, and budget moved towards what earns rather than towards what is easiest to report.
05
Dashboard every Monday with the comparison against the previous period and three to five actions for the week ahead.
06
Quarterly review: what worked, what to scale, which markets or formats to open next, and what that costs.
We do not measure everything: we measure what changes a decision. Every KPI has an alert threshold and an action attached to it. No vanity metrics, only numbers that move the business.
Return on ad spend. How much you sell for every euro put into Amazon advertising.
Advertising cost of sales. Spend as a percentage of advertising-attributed revenue.
Total ACoS: advertising spend against total revenue, organic included.
Click-through rate. Measures how relevant the creative, copy and targeting are to the audience.
Cost per click. The average cost of a click, and a signal of how competitive the keyword is.
The share of clicks that become orders. The headline measure of listing quality.
Revenue generated directly by Amazon Ads, broken down by campaign and ASIN.
How much of the visibility on your strategic keywords you hold, week on week.
Amazon DSP earns its place when you need to go beyond search: reaching people who viewed the product and did not buy, finding lookalike segments on Amazon and third-party properties, and building awareness you can actually measure with programmatic video and display. Above a certain level of spend it is the natural next step from a mature Sponsored strategy.
Automated analysis · Real-time ACoS alerts
Reporting
No forty-page PDF nobody opens. One concise dashboard with the numbers that matter to your business, the actions we recommend, and the comparison against the previous period. Ready to be forwarded to the board.
Sponsored Products, Sponsored Brands and Sponsored Display, each with its own strategy. We also run Sponsored Brands Video and Amazon DSP for the upper funnel and programmatic.
Through bidding rules, segmentation and creative testing. Allocation is reviewed weekly against ROAS by campaign, margin by ASIN and the seasonality of the marketplace.
Yes. We test images, headlines and offers to lift CTR and conversion. Every Sponsored Brands campaign runs with at least two creative variants, judged once the sample is large enough to mean something.
Yes. DSP extends reach and programmatic retargeting. Once the account carries enough spend and traffic, DSP completes the funnel with off-Amazon coverage and lookalike audiences.
A weekly report with KPIs, ROAS and recommended actions. Each one carries the summary dashboard, the comparison against the previous period, top and bottom performers by ASIN, and three to five actions for the next seven days.
Campaign structure that can be audited, with ROAS and ACoS targets agreed upfront. Book a free call with an Ads specialist.
💶 What does this cost? Two separate numbers, set out below — and neither of them is a percentage of your ad budget.
In advertising there are two distinct numbers, and confusing them is the most common reason people cannot say what they are really spending.
Advertising is never the first intervention. In these cases we advise against it openly.
5.0 from 24 Google reviews read them all on Google
Spettacolari, hanno fatto un lavoro magistrale, sono sempre disponibili e ascoltano anche il pensiero più estremo, grazie ragazzi!
Agenzia molto qualificata, fatta di persone esperte, cordiali e molto disponibili. Esperienza molto positiva
Agenzia seria ed affidabile, collaboriamo da quasi due anni e siamo molto soddisfatti sia sotto il profilo professionale che umano!
It runs Sponsored Products, Brands, Display and DSP with one objective: return, measured against the margin you actually keep rather than against attributed revenue alone.
A fixed monthly management fee. We take no percentage of the advertising budget: if you raise it, we do not earn more. The amount depends on the number of ASINs and how competitive the category is, and we quote it after the audit.
Accredited by Amazon through the Service Provider Network, with verified competence — and something you can check yourself from Seller Central. We are an Amazon certified agency, and we have worked on Amazon since 2011, starting from US accounts.
*Amazon, Amazon Service Provider Network, Amazon SPN and the Amazon SPN logo are trade marks of Amazon.com, Inc. or its affiliates.
Privacy Policy | Cookie Policy
© Copyright 2008 - 2026 | All rights reserved | Marche Web Marketing di Carboni Luca & C. s.a.s.
VAT IT02641980418 · Via Ponte Metauro Villanova 3/D, 61036 Colli al Metauro (PU), Italy
